SUMMARY
Ever driven down a highway and seen one of those big, dual-screen digital billboards? The one facing both directions of the traffic and catching your eye with a spicy ad – but not so much as to distract you from the road?
Balancing how much of your attention these ads should capture is not an exact science. Managing the billboards, on the other hand – either by routinely replacing the ad or by doing any form of maintenance – is an exact science. You may think a simple software would do the trick, and you wouldn’t be entirely wrong. But when the billboard is by a highway in the middle of nowhere, the real challenge is establishing an internet connection through which you can reach it.
CHALLENGE
A digital ad installed in a shopping mall is easily accessible. Even working on it remotely isn’t difficult, since the mall typically provides an internet connection. However, this isn’t the case for our giant highway billboard.
Why is that?
As no place is bad for business (trust us, we checked), there’s no highway you shouldn’t be advertising in. This includes ones in urban areas, rural areas, and areas you technically know exist but are so far away from anything that you can’t really be sure. These billboards are installed in all of them and require the same type of management.
Sending the nearest available engineer to the billboard’s location is time-inefficient, costly, and not exactly the cutting-edge solution a digital billboard demands. Accessing it remotely is the ideal and most efficient thing to do, but when there’s no Wi-Fi and cell reception is unreliable, remote accessing is easier said than done.
SOLUTION
Since the billboards are far from everything, their internet connection must be self-sufficient. It has to be stable, reliable, fast, and secure to minimize the potential of things going wrong and make the engineer’s job as simple as the digital age always promises.
In other words, the digital billboard needs to have a quality, high-performance industrial cellular router, such as our RUT360. Its biggest selling point is its 4G LTE Cat 6 internet coupled with carrier aggregation, ensuring a reliable, high-speed data transfer between content management system (CMS) and billboard – no matter how far away they are from each other. Compatibility with RMS and its dedicated VPN protects that transfer via an encrypted data tunnel.
Accompanying that is the standard device package of flexibility and durability you can expect from Teltonika Networks connectivity devices: compact size, rugged aluminum housing, DIN rail mounting options, and resistance to both vibrations and extreme temperatures.
Whatever the environmental conditions are, RUT360 will shrug it off and keep your connection running and stable.
